Katie Craven
Katie leads the League to Save Lake Tahoe’s multichannel retail operations and strategies. In her role, she is responsible for product sourcing, inventory management, vendor relationships, marketing, and sales programs. She serves as a brand steward and works to curate merchandise that reflects and amplifies the League’s people, values, and environmental mission.
Katie brings over a decade of retail leadership and outdoor apparel industry experience. Prior to joining the League, she managed all operations of the Patagonia store in Heavenly Village and facilitated the opening of Stio’s South Lake Tahoe location. Her work has focused on brands with foundations based on stewardship and building meaningful community partnerships. She holds a bachelor’s degree from Oregon State University.
Originally from Sacramento, Katie spent ten years in the Pacific Northwest before moving to Lake Tahoe in 2016. In her free time, she enjoys reading, hiking, running, pack rafting, and adventuring with her dog.