Keep Tahoe Blue press release
A $5,000 matching gift by Tahoe Blue Vodka has led to over $10,000 raised to support the League to Save Lake Tahoe’s beach and community cleanups.
“We can’t thank Matt Levitt and Tahoe Blue Vodka enough for their continued support for our efforts to protect Lake Tahoe’s shoreline,” said Darcie Goodman Collins, PhD, the League’s executive director. “Our beach cleanups are a central part of our efforts to engage Tahoe’s community, and this gift brought the community together to help provide the funds we need.”
The $10,000 raised in total will support the League’s beach cleanup efforts throughout the year, but especially the annual Keep Tahoe Red, White and Blue Beach Cleanups. For this year’s July 5 cleanup, more than 320 residents and visitors gathered to clean 5.6 miles of Lake Tahoe beaches and trails. Altogether, they collected 1,676 pounds of litter in cooperation with land managers and local businesses.
“Supporting the League’s efforts on the beach cleanups is a great example of how our business has come full circle over the past few years,” said Matt Levitt, founder and CEO of Tahoe Blue Vodka. “We’re proud that we’re able to make a meaningful impact on Tahoe preservation efforts, and sticking to our mantra of donating a portion of proceeds from each bottle sold to help preserve the Lake.”
“Tahoe Blue Vodka is leading by example with this financial support,” said Dr. Collins. “We feel so fortunate to see the business community invest in the long-term health of the Lake, and appreciate having partners like Matt and his team.”
The donation from Tahoe Blue Vodka and from the many individuals who gave during the matching gift campaign enables the League to purchase additional equipment and supplies for cleanup volunteers.
To make a contribution to the League to Save Lake Tahoe, please contact Erica Mirich, development director, at 530.541.5388 or erica@keeptahoeblue.org. Erica would be delighted to talk with you about the League, its offerings and how your gift helps Keep Tahoe Blue.
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The League to Save Lake Tahoe, also known by the slogan “Keep Tahoe Blue,” is Tahoe’s oldest and largest nonprofit environmental advocacy organization. The League is dedicated to community engagement and education, and collaborating to find solutions to Tahoe’s environmental challenges. The League’s main campaigns include combating pollution, promoting restoration, tackling invasive species and protecting Tahoe’s shoreline.