Tahoe in the News

How Keep Tahoe Blue became the rallying cry for an environmental movement

Julie Brown, SF Gate
October 27, 2020

You’ve seen it before: The iconic Keep Tahoe Blue sticker is plastered on car bumpers, chair lifts, cash registers (when those were still around) and coolers the world over. It’s been translated into Spanish (“Mantenga Tahoe Azul”) and Russian, and its sightings have been documented as far away as Chile, Fiji and all over Europe, according to the organization behind the sticker. 

Read more.

More related articles