Tahoe in the News

Business & Government: Do Not Visit Tahoe/Truckee

Becca Loux and Alex Hoeft, Moonshine Ink
March 24, 2020

COVID-19 has proven to be a microscopic foe with the power to shut down the Tahoe/Truckee region’s leading money-maker.

The confinement to homes is one thing; what the local tourism industry will see once the novel coronavirus has peaked will be an unprecedented time, according to North Lake Tahoe Resort Association CEO Jeffrey Hentz.

Prior to the pandemic, Hentz said his communication with area resorts and the lodging industry left him confident that tourism rates were above average.

“Then the bottom fell out,” Hentz told Moonshine Ink. “And with 70-plus-percent of our resorts and properties closed … we’re going to go from solid numbers to horrific numbers.”

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