How we Keep Tahoe℠
Lake Tahoe has been loved by generations of nature enthusiasts and adventure-seekers. But with 17 million visits each year, we must make sure that Tahoe doesn’t get loved to death. The Lake might look pristine, but there’s a lot happening below the surface.
If we lose the clear water of Tahoe, we lose everything we love about it. So, we work each day for Tahoe, to keep it swimmable, hikeable, skiable, and enjoyable for all, now, and for generations to come.
Advocacy that protects Tahoe’s future
As an advocacy organization, we work with elected officials, agencies, and decision-makers to secure funding, shape policy, and advance protections that defend Lake Tahoe’s environment. From water quality to restoration funding to environmental safeguards, strong advocacy helps protect the Lake far beyond what any one person can do alone.

