Take Care Tahoe

To Keep Tahoe Blue, we all must care for it

Litter. Invasive species. Unsafe fires. Bear safety.

These are just some of the issues impacting our region.

Take Care Tahoe is a communications campaign to help reduce these impacts and promote more responsible use of our great outdoors.

The campaign was designed for outreach by public agencies, private businesses and nonprofit organizations to ensure everyone in Tahoe receives the same, consistent messages.  Aimed at residents and visitors, the campaign is a series of reminders that poke fun at the mistakes we all make when we’re not paying attention.

The list of pet peeves that Take Care confronts has grown since its launch in 2018 and is constantly evolving to meet the needs of Tahoe today. During the height of the pandemic, the campaign promoted safe social distancing and mask wearing. During the winter, there are tips for preventing plastic sled pollution.

Take Care was developed by the Lake Tahoe Outreach Committee, which is comprised of the League to Save Lake Tahoe, Tahoe Fund, Tahoe Regional Planning Agency, UC Davis Tahoe Environmental Research Center, Tahoe Resource Conservation District, and Tahoe Sustainability Collaborative.

Funding for Take Care was provided by Tahoe Fund, Martis Fund, Tahoe Regional Planning Agency and Barton Health. The campaign was developed by the creative team of Meg Siegal and Nate Laver. 

For more information, visit www.takecaretahoe.org