How Keep Tahoe Blue became the rallying cry for an environmental movement

Our "Tahoe in the News" section includes newspaper articles about Tahoe environmental issues.

SF Gate | Julie Brown | Oct 27, 2020


An older version of the Keep Tahoe Blue sticker marked the California-Nevada stateline, but otherwise, the sticker has been almost unchanged since it was first printed in 1973.


You’ve seen it before: The iconic Keep Tahoe Blue sticker is plastered on car bumpers, chair lifts, cash registers (when those were still around) and coolers the world over. It’s been translated into Spanish (“Mantenga Tahoe Azul”) and Russian, and its sightings have been documented as far away as Chile, Fiji and all over Europe, according to the organization behind the sticker. 

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