Communications Manager

The League to Save Lake Tahoe (the League) is searching for a highly-motivated Communications Manager (CM) to oversee all communications related tasks, including news media relations, marketing and fundraising messaging, engagement, social media, influencing, website and video for one of the world’s foremost conservation/environmental brands: Keep Tahoe Blue. This is a great career choice for an experienced communicator who wants to have real impact on environmental issues. 

Founded in 1957, the League is the oldest and largest environmental organization focused on protecting Lake Tahoe. Our brand, Keep Tahoe Blue, is known throughout the world and is a model for marketing and messaging to protect a valuable resource. Our communications and marketing are crucial for success at national, state and local levels. The CM will help us create world-class content to further our mission of protecting and restoring the environmental health, sustainability and scenic beauty of the Lake Tahoe Basin. 

We have a solid culture, based on our organizational values and team building principles, that support and guide us in our decision making and planning for the future.  The League is a solutions-based, innovative organization that values professionalism, transparency, work/life balance and credibility. Our team reflects these core values and supports one another to achieve our goals.

RESPONSIBILITIESThe CM is a self-motivated, self-initiated communications expert responsible for managing and coordinating all of the League’s external and internal communications and public relations needs. You will assess, develop and coordinate targeted communications and public relations programs and monitor external media related to the League. You will help the League maneuver controversial issues to garner support from a wide array of audiences, including members, donors, supporters, the public and decision makers. 

Reporting to the Chief Strategy Officer (CSO), you will set, guide, and implement the strategy for all communications and public relations to consistently articulate the League’s mission and initiatives. As the CM, you will continue to build our successful online communications campaigns by managing the production of targeted email strategies, improved social media influence, website content and video presence. You will work closely with staff across all departments and play an integral role in the success of the League’s year-round fundraising, advocacy and outreach efforts. You will help us tell impactful stories to build membership and effectively implement our four campaigns (combating pollution, promoting restoration, tackling invasive species and protecting the shoreline).

Media aspectsYou will manage all media strategies and media campaigns through proactive planning and outreach. You will be responsible for developing and maintaining relationships and contact lists for all media and will develop all press materials, including messaging, statements, op-eds and Keep Tahoe Blue news stories. You will strategize with League staff, coach spokespeople and improve reporter interactions. You will strategize with the CSO on ways to expand the League’s media presence in local, regional and national media outlets. A successful CM will remain up to date with all relevant news and media related to the League, Lake Tahoe, related environmental topics and track and analyze media specific data/metrics to improve League communications.

Communications Materials / Branding / Marketing AspectsThe CM is responsible for continuously improving our brand recognition and effectiveness by coordinating market research and implementing best practices for public relations related to the organization’s public profile and constituent interests. You will implement our branding guidelines as well as manage, create, edit and distribute all League external materials. You will oversee our website, including its maintenance, creation (or approval of) new content, website updates and work with contracted web designers to ensure compliance with current accessibility and other industry standards. With limited supervision, you will act as content editor for materials from all departments and act as the point person for content creation and graphic design for all departments as needed. You will work closely with the development department to ensure consistent messaging, include development perspective in external communications and assist with the creation of new materials to reach fundraising goals.

You will coordinate, strategize and create League videos with the CSO, program and development managers. You will also participate in the development and implementation of special events that have communication needs and public relations/marketing/philanthropy impact.

Communications Strategies AspectsYou will develop and implement an annual communications strategy in coordination with the Chief Executive Officer (CEO), CSO, and program and development managers. You will participate in the League’s policy team and assist in the development of advocacy campaigns, messaging and media statements. You will create League messaging and talking points for all necessary topics and disseminate to appropriate staff and Board members (in coordination with the CSO and CEO). You will develop and implement grassroots advocacy campaigns to advance our mission. 

Internal Communications Aspects You will create, update and maintain the League’s internal annual communications calendar, communications plan and complete an annual communications report. You will direct improvements in internal communications and communication flow, including, without limitation, email etiquette, public speaking, media interactions and presentation trainings for appropriate staff. You will conduct annual communications training for our board of directors. You will also manage the League’s “concerned citizens” campaign.  

WHAT YOU NEED

Required Job Skills

  • An interest in environmental conservation and the League’s mission to protect, restore and advocate for the ecosystem health and scenic beauty of the Lake Tahoe Basin.

  • Undergraduate degree (B.A. or B.S.) in communications, journalism, marketing or other applicable field with a minimum of four years professional experience in communications and marketing or advocacy campaign development for nonprofits.

  • Expertise in public relations and brand stewardship (nonprofit experience preferred).

  • Expertise in media relations including the development of press releases and building reporter relations.

  • Experience developing and implementing organization-wide communications strategic plans (nonprofit experience preferred). 

  • Exceptional public speaking, presentation and writing skills.

  • Proficient in social media applications for organizational outreach (including but not limited to Facebook, Instagram and Twitter). 

  • Expertise in grassroots advocacy campaign development.

  • Ability to distill technical/science information to a variety of audiences.

  • Experience managing and updating website content.

  • Experience working on contentious issues and remaining calm under pressure.

  • Excellent organizational skills and attention to detail.

  • Ability to work well with minimal supervision, possess good judgement and work well with others. 

  • Ability to work effectively with teams and diverse individuals. 

  • Flexibility to work weekends and evenings as needed.

  • Willingness and physical ability to work outdoors, potentially in inclement weather conditions.

Preferred Job Skills
  • Familiarity with Lake Tahoe environmental and policy issues.

  • Familiarity communicating with political and major decision makers.

  • Expert in video/photo editing and graphic design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, and Lightroom).

  • Drone photography and videography.

  • Experience in designing and building websites.

  • Experience in social media management and content development.

  • Experience in fundraising for nonprofits.

Organization specific requirements
  • Proof of valid driver’s license, current DMV printout and auto insurance.

  • Dependable vehicle able to function in any and all weather conditions including heavy snow for trips around the Lake Tahoe Basin, Bay Area, Reno and Sacramento.

  • Ability to sit or stand at a desk for long periods of time, bend, stoop, carry and lift up to 25 pounds.

  • Proficient with Microsoft Office applications and Google applications.

  • Position requires some physical activity such as bending, stooping lifting and carrying. Must be able to lift 25 pounds.

Other duties
  • Attend bi-weekly staff meetings, staff retreats and activities.
  • Attend and assist with mandatory League events, including, without limitation, community engagement and fundraising events. 
  • Maintain skill level through continuing education and ongoing training.
  • Some travel required. 
  • Maintain office space and AV equipment cabinet cleanliness.

WHAT WE OFFER

Established in 1957, the League to Save Lake Tahoe is the oldest and largest environmental non-profit in the Lake Tahoe Basin. You’ve likely seen our iconic Keep Tahoe Blue sticker. Keep Tahoe Blue means so much more than showing your love for Lake Tahoe. A position at the League allows you to be part of a dynamic team that has been advocating for strong environmental protections of a national treasure for over 60 years.

The Communications Manager is a full-time salaried position based at our headquarters in South Lake Tahoe, CA. Our regular business hours are 8:30 am - 5:00 pm, Monday - Friday. However, due to the nature of this position, the League offers flexibility in scheduling work hours. 

We offer health and dental benefits, vacation time after the 90-day probationary period, sick time, employer retirement matching after two years of employment, an eco-conscious office environment and a fun and highly motivated team dedicated to protecting Lake Tahoe.

Pay range: Compensation commensurate with experience.

SUPERVISION
Reports to: Chief Strategy Officer
Supervises: N/A

APPLYIf this sounds like the job for you, send a PDF copy of your cover letter and resume to jobs@keeptahoeblue.org. Tell us why you’re the best fit for the position and for the League. 



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